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Southern Cal wins the USC “Logo War”

Category: College Sports School News, Featured News, NCAA News, school news

News came Tuesday from a federal appeals court, which ruled that Southern Cal — not the University of South Carolina — had the rightful trademark claim to an interlocking “SC” logo employed by both institutions. The ruling will not force South Carolina to immediately discontinue use of the logo, which is predominantly featured on baseball caps. It will, however, deny South Carolina some of the trademark protections that come with federal registration, while at the same time granting Southern Cal an opening to legally challenge South Carolina’s use of the logo.

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