Big Ten & Texas Have Preliminary Talks…or not
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By
Matt Peloquin
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As expected, the Big Ten reportedly has had preliminary talks with Texas about joining, as per the Lawrence Journal World & News. We’ve long known they would at least reach out to Texas and see if both parties are a mutual fit. With a TV network already generating over $20 million dollars per school, adding Texas would just increase that figure. Notre Dame is the only other “homerun” option for the Big Ten, followed by adding a NY area school such as Rutgers or Syracuse to add that lucrative television market.
The report of Big Ten/Texas talks comes just days after the Pac-10 announced it would consider expansion as part of it’s own TV negotiations next year. While Colorado & Utah seem like the most logical fits for the Pac-10+2, it’s also Texas that would be the only true expansion smash. In a radio interview on KJR-AM Seattle, I did mention that if you’re the Pac-10 and expanding, you at least need to ask the prettiest girl to goto the prom first and then ask others once she turns you down. And I should be shot for making such a metaphor.
In all likelihood, Texas is now in a very interesting position where one thing is clear: they will improve their TV revenue. There could exist a future invite from the Big Ten and access to the Big Ten Network revenue. Texas could also consider joining the Pac-10 and spur the launch of a Pac-10 TV network that would include all the Texas, California, Arizona, Washington and Oregon markets, along with those in other nearby markets. The question is would the Pac-10 revenue be able to equal that of the Big Ten?
But the best position for Texas might simply to do nothing. This interest from 2 other conferences could assist them in creating their own Texas-based television network in which they would receive virtually all the revenue. While it might not come close to the BTN or a Pac-10 Network, they’d be able to keep the revenue to themselves and not split it with 11 other conference members. In the end, you’d think that if Texas could make the same (or more) money and stay with the more regional Big 12 members, it would be their top choice.
Update from Big Ten AD Delaney: no talks have happened
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