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2010 College Football TV Ratings

Category: College Sports Television News, Featured News

From the Sports Business Daily:


Sports Business Daily:

CBS led all nets broadcasting college football this season with a 4.2 rating and 6.9 million viewers for its package of SEC games. The net this season topped ABC’s college football broadcasts for only the second time since ’90. However, CBS’ figures are down 4.5% from the net’s record-setting numbers last season, when CBS earned its best ratings for SEC games since the net began re-airing college football in ’96. ABC averaged a 3.5 rating for its 30 college football telecasts this season, which was down just over 10% from last year. The net saw ratings decline for both its Saturday 3:30pm ET games (-0.9%) and for its Saturday primetime games (-9.5%). NBC averaged a 2.1 rating and 3.1 million viewers for its eight Notre Dame football telecasts this season, down 12.5% and 15.0%, respectively, from last year.

CABLE TOWNS: ESPN averaged a 1.9 U.S. rating and 2.966 million viewers for its 75 college football telecasts. While the net’s rating was flat with ’09, the viewership level marks the net’s most-watched season since ’94. The net also saw a slight increase in audience for its 14 “College GameDay” telecasts, up 1.4% in viewership from ’09. ESPN2’s 56 telecasts averaged a 0.9 rating and 1.416 million viewers, down 10% compared to ’09. Versus saw gains in ratings and viewership this season, which included a mix of Pac-10, Mountain West and Ivy League telecasts. The net’s telecasts in ’09 last season also included games from the Big 12. Versus was buoyed by the Nov. 13 Oregon-Cal matchup, which marked the net’s most-viewed college football game ever. The net averaged 692,000 viewers for its seven Pac-10 telecasts (+46.3%) and 331,000 viewers for its eight Mountain West games (+56.9%).

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