Dennis Felton, who last season led Georgia's basketball program to an improbable SEC tournament championship, was fired on Thursday morning, the school announced.

Associate coach Pete Herrmann will serve as interim coach for the remainder of the season, the school said at a news conference announcing the move.

Evans' decision came after the Bulldogs lost to Florida 83-57 on Wednesday night, their seventh consecutive defeat. Georgia is 9-11 overall and 0-5 in SEC play.

"I'm disappointed that things have not worked out better, " athletic director Damon Evans said in a statement released by the school. "I do think it is in the best interest of our men's basketball program that we move in a new direction.

"While this may be unusual timing, I'm convinced it is the right time," Evans added.

Felton did not immediately return calls from ESPN.com seeking comment.

Felton had an 84-91 record in six seasons at Georgia, including a 26-59 mark against SEC opponents.