Agreed that the football at some of the MAC schools (and the WAC) is good. Why, then, do few people turn out to watch it?
1) Most MAC football played in small towns at stadiums only one-third the size of the flagship midwest schools of the Big10.
2) Big10 schools have many more alumni (Michigan, for example has the largest alumni base of any school--the reasons the bowls love them); these alumni tend to be wealthier, give more, support more, travel more, network better than their MAC counterparts, etc.
3) Big 10 schools have many many additional fans who root for the team simply because it represents their state (the advantage of the school bearing the official state name). Millions root for Ohio State simply because they live in or are from Ohio. Bowling Green? Must be an English lawn bowling conference site.
4) The flagship institutions have Nike swooshes (grin)...
ps. the above does not mean I am not exceedingly fond of the dear ol MAC. It has and will continue to have a warm place in the heart of all Midwesterners everywhere. The MAC knows its place. It is extraordinarily good but humble. Extraordinarily surprising but cavalier. Extraordinarily successful but not boastful. It expresses solid midwestern values through and through, and doesn't even worry about how others view it, because it is honest, what-you-see-is-what-you-get, and very comfortable about being itself.