I think a Comcast sponsored network would be a bad idea. I just can't see other providers wanting to carry that network in non-Big 12 states.
You do realize Comcast which now owns Time Warner are in the top 50 markets of the USA. Comcast could offer the Big 12 network in all of these 50 markets as a premium channel. If Comcast became the sponsor or part owner of the Big 12 network, they would not necessarily want other providers having access to the Big 12 network.
It the Big 12 network were exclusively offered by Comcast, you would have to subscribe to Comcastto get the Big 12 network. This could be good marketing sense for Comcast.
If the Big 12 expanded into the Denver Market, Salt Lake City Market, Connecticut NYC markets, and Florida markets with four new schools, the only way those schools could get a lot of Big 12 sports is for fans to subscribe to the premium channel.
Of course the Tier 1 and Tier 2 Big 12 would continue to be offered on ESPN and FOX, however, new Big 12 inventory could be pushed down to the tier 3 Big 12 network which would help Comcast to market the Big 12 network to those fans wanting to view Big 12 sports.
The problem with the PAC 12 networks is they are not on a national type provider and are limited to the markets the Pac 12 can push their network which is primary the West Coast. The SEC Network got the benefit of ESPN pushing the network out to all the ESPN type subscribers. The BTN worked hard to push their network into markets, however, the Big Ten has much larger markets compared to the Pac 12.
Would the Big 12 be better of with a network that is owned or partially owned by a single national carrier, or not having a 3 tier network at all.
If the objective of the Big 12 is to start up a network, the conference is going to have to have a sponsor that will push the network onto their owned carriers.
I say go big or go home. If Comcast is willing to invest in the Big 12 network, there would be hope the Big 12 could get a network off the ground. ESPN is apparently no longer interested in pushing out networks such as ACC and Big 12 because my assumption is they lost money on these type of networks. I got SEC network without any increase to my ESPN subscriptions and somebody apparently took a loss on this. Ditto LHN.
You have got schools in large markets lining up to join the Big 12 and will stop short of selling their soles to get into a power league.
Expand to 16 by taking UConn, UCF, Memphis, Cincinnati, Colorado State, and BYU and use their tier 3 inventory to initially push out the Big 12 network with live TV football and basketball.
East: Oklahoma, Oklahoma State, Memphis, UCF, Iowa State, Cincinnati, West Virginia, Connecticut
West: Texas, Texas Tech, TCU, Baylor, Kansas, Kansas State, Colorado State, BYU
Comcast and the Big 12 would have to pay ESPN 15 million per year to acquire the University of Texas Tier 3 rights which in turn ESPN would be able to pay Texas contract until 2032. This is the biggest investment that would have to be absorbed by the new network, other than start up cost. With Comcast startup cost should be more easy with one single carrier.
There are other 3 tier networks with the current Big 12 schools that would have to be acquired as well including the Sooner network and Kansas 3 tier.
All the new potential 6 expansion schools other than possibly BYU would have to fork over their tier 3 rights which could include live football and basketball. BYU may have to be bought out as well.
If Comcast is willing to invest which is the big question, then the Big 12 network would appear to be a possibility.
If Comcast is not an option and ESPN is not willing to help launch the Big 12 network, my guess is the Big 12 will remain status quo with 10 schools.