But they're already locked into a lucrative TV contract for the next 14 years.
Indeed, they are. The interesting point of all this, a work-around perhaps, is that they are open to the idea of Texas A&M having it's own TV network. Yeah, I know, pretty cool since it seemed only Texas could pull it off.
The other key point now (as opposed to a few months ago) is that the SEC TV partners realize that it's in their best interest to help build the SEC brand. It's no good to them to say "no more money if you expand" if by expanding, the SEC can remain a better product than say, the Pac-10. There were talks of the Big Ten expanding to 16 and it wouldn't have been enough to justify the SEC doing the same. But if the Pac-10 were to take 6 schools from the Big 12, and 4 of them could MAKE the SEC money, well that's different. The Big Ten expansion was mostly targeted to the Northeast and the midwest...not the south. But the Pac-10 expansion goals are to head to Texas. So now we have 2 conference, B10 and P10 talking 16. NOW, the SEC is on alert to keep pace.
i still think the best bet for the SEC is to add Tex, A&M, Oklahoma and OSU. It stops the Pac-10 by setting up a border all the way in New Mexico, and stops the Big Ten in Missouri and Nebraska.