Look at how much we see universities/colleges in big cities playing to half-empty stadiums. They'll hire these marketing consultants that will render figures on population density and certain demographics and advise them where to go; Pro-sports towns are a favorite. It's why schools such as Georgia State and UNCC take on more allure. The broadcast media and visiting teams rather have the lure of a big airport, hotels, bars, and restaurants of Atlanta, rather than at the other GSU (GA. Southern) in Statesboro. (Actually Statesboro is beautiful & charming). In Atlanta, Ga Tech is getting to be just some expensive engineering school on North Avenue. Their depth of fan support is not what it once was.
So it's all driven by TV, and urban environments get favored. So the bored and less enthusiastic fan on the sofa drinking Coors Lite and eating fritos and surfing with the remote and stumbles upon the game, is valued over the dude, painted in school colors, and driving 70 miles, shows up at a filled campus stadium game located in a smaller, cozy, city?
What goes up, shall come down, market value not excluded.
Give me Georgia Southern and Appy State over Georgia State and Charlotte any day.