This is a rather illuminating report. You should see the chart (I'll try to find it)...
One point is that Notre Dame doesn't necessarily create the kind of ratings "jump" for a bowl that the hype predicts.
I'm stunned by Oregon being at the top of the chart, and can't explain it. Washington being #2 may point to some regional issue... still don't get it.
I still suspect that bowls are going to take their chances with the potential of total market size rather than the "actual market for the school," but this is something to ponder.