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One catch is the contractual arrangements between schools, conferences, the NCAA and affiliated partners (merchandise, tickets, etc.) For the immediate future, (IMO) few schools could pull off their own pay-per-view, especially for games that would otherwise not be televised, a pay-per-view broadcast would not bring in as much $ after costs, and may also reduce ticket sales. However, given the shape of cable and satellite companies and more regional or local productions, it seems to me that before long conferences will have their own networks and/or full media operations. Thus, in lieu of pay-per view you might have the option of subscribing to the Big 10 channel, or an SEC-only version of GamePlan.
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