The seeding and location cards are being overplayed, IMO. When teams used to travel to far flung places people griped about the trip times and the idea of going across the country to play a school one hour away. I think the fans are happier being able to reach the games. Besides, the next time it might be your favorite team that gets the "favorable" locations.
As far as griping about a seed, teams have to win against tough opponents eventually. If you want your team to be rated higher there must be another team that is then moved down, and often people ignore that fact.
Bottom line: Just win.
Name recognition, press favorites, and placing nearby schools in preferred cities does play into the equation. There are schools and conferences given certain advantages, and winning is not always a lone factor.
Is the NCAA still boycotting the State of South Carolina because the Conferderate battle flag (which was removed from atop the state house) is placed at the memorial for the Confederate veterans who lost their lives? Guess the citizens of Charlotte so much enlightened over those in Columbia? More hotel rooms and a larger airport in Charlotte I reckon, and a splendid NEUTRAL site for UNC and Duke.